If you thought the $65 price for SENDING FLOWERS TO AMERICA book was too high, you were not alone. So I am extremely happy that the directors of the Los Angeles Flower Market have lowered the retail price to $50 - INCLUDING tax for those in California.

It’s a pricey book no matter how you see it. The production costs were enormous, as you can imagine, for an almost 300-page, full color book with a year of research going back 150 years. But the book is a gem with dozens of human interest stories about the settling of the Los Angeles area, how early farmers began growing the flowers that came to be shipped to customers across the U.S. and more than 350 photos dating from 1885 to 2008, many of them full page florals and many historic images.

Does it sound like I’m crazy about this book? I’m not alone .. it’s gotten rave reviews and it was announced just yesterday that Sending Flowers to American is a NATIONAL FINALIST in the 2009 Eric Hoffer Book Awards. Yeah!

Anyway, if you haven’t bought your copy yet, if you love history, if you’re a SoCal resident, and/or if you like flowers, just do it now. See Amazon.com or visit www.flowermarkethistory.com .

And tell us what you think of it! Email peg@flowermarkethistory.com or send a note through the website.

Thanks!